BevMo!
A Social Commerce solution for the BevMo! liquor store chain that leverages big data, social media, and a mobile platform to grow revenue and increase customer loyalty.
Project:
Help BevMo! successfully enter new geographic markets while simultaneously growing revenue in existing markets.
Differentiate BevMo! from it's biggest competition; namely supermarkets that carry beer, wine and liquor.
Increase average customer store visits from 4 times per year to 6 timers per year
Generate insights from BevMo!'s point of sale data repository.
Solution:
Combine BevMo!'s point of sale data, social media data, and predictive analytics to get a better understanding of customer needs, motivators and behavior.
Empower BevMo! store employees with social media and point of sales business intelligence in real-time.
Utilize mobile devices to extend the reach of the unique BevMo! experience beyond the confines of the BevMo! store.
My Role
Requirements Gathering
User Personas
Design Stories and Story Boards
Solution Architecture
User Flows
Interface Design
Prototype Creation
Customer Presentation
User Personas
BevMo! Customer - Marc Benioff
FACTS
Male
35 to 60 years old
Lives in a major metropolitan area
Married
Income: $150 to $300K / year
Enjoys fine wine
BEHAVIORS
Demanding job, limited spare time
Visits BevMo! 4 times per year for special occasions
Frequently entertains friends and colleagues around the holidays
NEEDS + GOALS
Wants to be able to introduce friends and family to new wine selections
Likes to be seen as an authority on wines and wine culture
BevMo! Employee - Dominic Orr
Male
30 to 50 years old
Lives in a major metropolitan area
Married or Single
Income: $60K / year
Restaurant and Bar Tending Professional
BEHAVIORS
Manages the stock of beer, wine and liquor at BevMo!
Often must offer personal assistance to customers while simultaneously executing on his in-store management responsibilities.
Wine Expert, Cheese Expert
NEEDS + GOALS
Enjoys sharing his knowledge of wine and food pairings.
Aspires to be an expert on mixed drinks at BevMo!
Needs to deliver expert advice but with a personalized touch and an awareness of who the customer is.
Story Board Sample
Using social media and social clienteling to drive traffic to the BevMo! store.
Using Social Media and the mobile platform to create a unique, personalized experience.
Proposed Solution Architecture
Wireframes for the BevMo! Concierge iPad Application
iPad Application for in-store BevMo Employees
BevMo! Concierge App Login Page
MY STORE dashboard enables BevMo! sales associates stay abreast of store operations and performance.
BevMo! sales associates can see the Social Profiles of customers in the store
VIP profiles give the opportunity for BevMo! sales associates to deliver a personalized customer experience
Gamification of employee training and education creates a fun competitive atmosphere where sales associates earn badges by becoming experts in BevMo! product categories
Sales associates have access to the details of the latest product information in addition to local and global sales promotions
Wireframes for the BevMo! Mixologist iPhone Application
iPhone Application for BevMo! Customers
BevMo! consumer iPhone application LogIn screen
BevMo! consumer iPhone application BevMo! Bar contents
BevMo! Mixologist drink ideas
BevMo! Mixologist drink idea recepe
BevMo! recipe shoping
Make specialty drinks inspired by regional BevMo! partners
See more of my work
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